The Ijanisha Mag is a business magazine with a specific focus on Customer Service. BACKGROUND Customer service is an important aspect of business and a vital determinant of economic growth world over. In most EAC countries, SMEs operate in the service, trade, agri-business, and manufacturing sectors. While some are dynamic, innovative, and growth-oriented, many are limited by a lack of professional knowledge on issues that could boost and sustain their business such as management capability, financial and legal services, Customer Service, Marketing and Human Resource trainings.