I was recently talking to a CEO of a business I was trying to pitch our services to and he told me a story that was an important lesson to my company’s direction.
The CEO in question is an educated and seasoned businessman who also knows what they want from every endeavor they take part in. The story concerned their dealing with a software startup. The startup that was working on a custom application for the client refused to adhere to the specifications and the final product looked nothing like the expected product.
The moral of this story is ... Read more